Cookie Policy

Last updated: 2 July 2026

This policy covers fillmyformdirect.co.uk and its subpages (including this blog, our movie watch list, and our Instagram page). It does not cover data processed inside the FMFD AI platform itself, which is governed separately by our data handling standards (45-minute purge, no long-term storage of case data).

What are cookies?

Cookies are small text files placed on your device when you visit a website. Some are essential for the site to function; others help us understand how the site is used.

What we use

We currently use one category of non-essential cookie: analytics, via Google Analytics 4 (GA4). This helps us understand which pages are read, how people arrive at the site (e.g. from Instagram), and roughly how many people visit — so we can improve the content and know whether what we're building is actually reaching families.

We do not use advertising or ad-personalisation cookies at this time.

Your choice

When you first visit this site, you'll see a banner asking whether you're happy for analytics cookies to be set. Analytics cookies are only set if you actively click Accept. If you click Reject, or simply close the banner, no analytics cookie is placed and no data is sent to Google Analytics for that visit.

What Google Analytics collects, if you accept

Pages visited and time spent on them
General location (country/city level, not precise address)
Device and browser type
How you arrived at the site (e.g. search, direct, social media referral)

Your rights

Under UK GDPR, you have the right to access, correct, or request deletion of personal data we hold about you. Contact us at the address below with any concern.

Contact

Fill My Form Direct Ltd is registered with the ICO (Reference: ZC057057). For any question about this policy or your data, contact info@fillmyformdirect.co.uk.